from dkoetke Aug 20, 2:28pm
This is a good one—definitely on the right track. The photo is eye-catching and amusing, and has a clarity and simplicity that works well for this project. The caption, even though it’s not a statistic or factoid, is still clever and funny and works well with the photo (though do you mean for “rocket surgery” to be a mash up of “rocket science” and “brain surgery”? If so, I think that may be one conceptual step too many—“rocket science” will work just fine here).
from MettaMedia Aug 20, 3:37pm
Thank you kindly for your comment. You guessed right about the mash-up, perhaps I did take one conceptual step too far. -- My rational: According to www.doubletongued.org Rocket Surgery is often used jocularly in negative construction. Meaning: a task requiring intelligence or higher education; a difficult undertaking. I thought it might require the viewer to have double take when reading, enabling more time for the ad to make a mark in the viewer's memory. Would you like me to re-submit with "Rocket science" instead?
from dkoetke Aug 20, 4:08pm
Nah, leave it up there. It's kind of growing on me. If we decide later that we want to simplify it, that's a quick change, but in the meantime we'll keep it like it is as an option.
from Prova Aug 27, 1:20pm
What about: Send your child to the moon
from MettaMedia Aug 28, 7:42am