We are developing a full range of herbal extracts that will be produced in Hawaii,USA.
Details
We need a logo that will be the focal point of a product label. Some ideas that we had were having "The Hawaii Way" on top of a rainbow near the top and have a photo of a person sitting with their chakra points listed. Additionally, which ever supplement we are producing will be bolded and shown in vivid colors between the rainbow and the sitting person. Other designs are welcome and encouraged.
Tech Specs
Current sizing of the label is 17cm (6 3/4 inches) length * 6cm (2 1/4 inches) height. The logo will be positioned on the center third of the entire label. The submitted work should be on a vector program to ensure scalability.
Design Goals
We want vivid and attractive colors to pop out from the other products on the shelves. Additionally we want to attract customers to the website to generate sales of complementary products as well as create a strong brand awareness.
Target Audience
What makes us unique (USP)
Our unique selling positions are that we are the only company to our knowledge producing herbal supplements in Hawaii, USA, which has one of the cleanest environments. In addition, our products will be made of natural extracts.
Message to communicate
We are launching a line of herbal supplement which will support heart health, memory retention, youthful vigor, and support for a healthy male and female libido.
Feelings to communicate
Some ideas that we wish to instill about our product is health, natural, clean, Hawaii, and increased energy.
Customer Motivation
Colors I like
Red, Orange, Green, Purple, Blue
Colors to avoid
Brown
Likes
Bright and vivid colors to differentiate our product from the other supplements.
Dislikes
Dull and muted colors because it will just look like every other supplement on the shelf.
Links
http://mantraaonline.com/chakra-healing/
Start Date
Sep 15, 2010
Deadline
Sep 30, 2010
$200
prize
OPEN
contest accepting entries
11 days, 12 hours remaining