2010 Idaho Pork Report: The Book Idaho's Government Doesn't Want You to Read
Industry
non-profit free market think tank
What we do
promote limited government, low taxes and freedom
Details
We're looking for front and back covers for our booklet on government waste. The booklet gives examples of government waste both big and small. Most piglet books incorporate a pig of some kind into the design. The booklet itself is written with a mixture of whimsy and seriousness, so the cover should reflect both, perhaps also throwing in a bit of imagery unique to Idaho.
Tech Specs
Size of the booklet is 5.5 inches by 8.5 inches.
Design Goals
Goal is to show off Idaho Freedom Foundation's research efforts to identify waste in government and also present a document with appeal to potential donors
Target Audience
Policymakers, average Idahoans and donors
What makes us unique (USP)
This is Idaho's first review of government programs and waste
Message to communicate
Government is too big and there are too many frills and too much waste in spending.
Feelings to communicate
This document is written with a sense of urgency but also written to convey the message in a friendly, easy to understand way.
Customer Motivation
Colors I like
No major preference
Colors to avoid
Pink (except pig), Black, Brown
Likes
I like a clean look, not too busy, straightforward, etc.
Dislikes
Hard to understand graphics and design elements, over-the-top fonts