We have a team of reporters write stories from the capitol and provide those stories to the general public, policymakers and other members of the media
Details
We need a new logo for our state government news website
Tech Specs
High resolution logo that replicates well in all venues
Design Goals
We want a logo that speaks well of an organization that is trying to educate people about what is going on in state government as well as provide good watchdog journalism.
Target Audience
Policymakers, other news media, general public
What makes us unique (USP)
Most media don't do state government news and investigative journalism any more. People come to us because we're writing stuff that is different and we are fair in our approach
Message to communicate
n/a
Feelings to communicate
Reliability, accuracy, integrity, etc. Should also convey the website is the "source" for state government journalism and investigative news.
Customer Motivation
People are looking for a new, consistent source for state government news
Colors I like
n/a
Colors to avoid
n/a
Likes
Something that uses a capitol dome. Particularly Idaho's capitol. May, but not required, consider adding elements from our main logo, found at IdahoFreedom.net
Dislikes
No hard to read lettering or lettering that is just times new roman or something. Note: the link below shows the use of a dome, which I like, but may be a bit too "plain"