What Does Your Logo Say About You?
Written by Darek Daniel   
If there was one thing, one icon that represents your business, what would it be? Hopefully, you said your logo. Your logo is what identifies you to the world. It should be able to stand on its own and communicate to your customers trust and professionalism.

So why do so many businesses forsake this one representation of their company? Most people attempt to throw something together themselves and it usually winds up having adverse effects to their business. But unless you are a branding and design expert, you really should leave the logos to the professionals.

And, yes, it’s true that logo design, when done right, can be a bit much to pay for, especially when you are just starting out. So many business owners attempt to create something themselves, relying on some old computer class they took 10 years ago. But true, professional logo design is much more than just a pretty picture.

Thought should go into colors, placement of letters, and communication. What do you want your logo to say? Does it say you’re creative and fun, or down to earth and trusting? You may not think much of what font you choose, but a professional can help you pick a font that matches your business perfectly and, above all, makes you stand out above the crowd.

When you first start a business, you’re probably in a hurry to get started. You need business cards and marketing materials fast. But, business owner beware, a poorly thought out logo and slapdash marketing materials can contribute to your failure. Without that polished look, your business will look small, homemade even. And while you may be working from your parent’s basement, you don’t want to look like you are working from your parent’s basement. You want to look like a business people can trust, that has years of experience and a stable future.

All of this, of course, falls back on the importance of branding. Of entering the marketplace with flourish. Think about examples of great branding. How about the color brown? UPS right? Amazing… just one color says so much about one business. Trust, reliability. How about the red, white, and blue ball? With one glance, you would be able to identify Pepsi’s logo. Shouldn’t your logo have at least some of that sticking power?

If you’re just starting a business and you have the budget, do yourself a favor and spend some of that budget on branding and professional marketing and design. Even let your professionals come up with a name for your business if you can.

Branding professionals can help you find the perfect name, with a great website address, and work with a design professional who can create a logo that can stand the test of time and make you look like the company you want to be. They can even help you come up with a marketing plan for the next six months… something every new business should have.

If you don’t have the budget, then the first thing you should be saving up for is professional logo design. Start looking around for designers who offer this kind of service. There are many places online that provide professional logo design service. Check out sites like prova.fm that offer quality and affordable ways to hire a professional logo designer who can help you achieve your new look. The website provides designers with a platform to bid on your project with actual designs for you to choose from instead of just dollar amounts & promises. Plus, you don’t pay unless you receive a logo you like. Prova is making it extremely reasonable for small businesses to get quality, professional logo design.

About the Author

Darek Daniel is a marketing writer and branding professional, & offers weekly advertising help for small businesses at Prova.fm. For more information on the sites listed in this article, you can visit prova.fm. For more resources on this topic you can visit our helpful blog at prova.fm/advertising/blog/.

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