Trademarkia is one of the leading worldwide trademark filers and web-based corporate services technology platform. Today, the company launched its newest enhancement tool for Logo Search that helps its users easily locate trademarked logos. The free-to-use logo search feature greatly assists logo designers, marketers, brand managers, and other interested individuals and companies to locate active and inactive logos.
The Logo Search Advantage
Graphic and logo designers are constantly pressed to create new and creative logos. Knowledge of existing logos in use can both inspire a new design as well as steer them clear of ones to avoid. Trademarkia's Logo Search automates the search process and enables users to search for logos by multiple attributes and by logo name. These logos results are generated from millions of trademarks registered in the United States. Results include both live and dead logos.
How it Works
The United States Patent and Trademark Office consider logos graphic intellectual properties. Every year they examine and register thousands of logos. In their examination, the USPTO breaks down and classifies each attribute of a logo in their registration. This can be a geometric attribute such as a square or an object such as a boat. Trademarkia adheres to the USPTO methodology and searches for logo attributes that describe individual elements of a design. Users can now search for multi-level attributes inside of a logo. As an example, a search for "ice cream" and "cherries" yields results of any logo that contain graphic elements of ice cream and cherries. Users can also search for existing logos based upon combinations of graphics or words.
Logo Brand Search
People also interested in finding logos of their favorite brands can simply search for a logo by the company or brand name. Trademarkia's search engine quickly finds business names, logos, and slogans from over 6 million records, even including historical trademarks back to 1870. Someone searching for the earliest Coca Cola trademark will find its original logo from 1892 as well as their modern day version.
Second Life from the Logo Dead Pool
There is a large pool of abandoned and dead logos that are idle for various reasons. This is for a variety of reasons; the original business owner is defunct or perhaps has discontinued the product for that particular logo. In many cases these logos may be available for resurrection by a new owner. Trademarkia can assist in claiming the dead logo and the new owner can make use of the logo "as is" or adapt and transform it into a new version with a fresh look.
Trademarkia Continues to Innovate
"Our company's legal technology platform automates the registration process of trademarks for individuals, law firms, and businesses," explained Raj Abhyanker, CEO of Trademarkia. "We are continually innovating to improve our services for our customers and expand their access to information. Our Logo Search feature is a new tool we've created that optimizes logo searches for our users." He elaborated further, "Whether they are a logo designer creating a new logo for their corporate customer or an attorney trying to protect a client's trademark, Trademarkia's new Logo Search feature enhances their workload productivity and efficiency."