USPS Uses Prova.fm to Crowdsource Priority Mail Box design for Season's Greetings from Hawaii Campaign
The United States Postal Service in Hawaii has selected the online community of designers at Prova.fm to crowdsource the design of a "Season's Greetings from Hawaii" logo to be printed on the Hawaii Priority Mail Large Flat Rate Boxes. A new design contest via Prova's online platform was created to satisfy the Post Office's marketing, branding, and advertising needs.
The United States Postal Service (USPS) in Honolulu approached Prova to engage the design community there with the design project. The goal of the USPS campaign is to "inspire Postal Service customers to choose the Large Flat Rate Box for shipping packages worldwide".
"We liked Prova's system because we'll get a wider submission base with Prova, than simply getting ideas from our employees. You just put down what you want and designers from all over are going to be able to submit their designs."
-Wong, USPS Retail Manager
Prova takes advantage of virtually untapped skills and resources via the web. Tens of thousands of talented artists and designers can be engaged using Prova as a platform for assignments - as well as for promoting their work. Prova's CEO and Founder had this to say about the contest; "Crowdsourcing is beginning to come into its own because of the advent and adaptation of digital technologies. We are obviously thrilled the digital design community has this opportunity to satisfy a tangible need of a global concern such as the USPS."
The contest is open to Hawaii Employees of the USPS and the general public. If you’d like to get your design printed on every Large Priority Mail Box shipped from Hawaii, enter the USPS Priority Mail Box Contest for free. Entries can be shared & voted on by your friends & family. The earlier you enter, the longer you’ll have to receive votes. It's going to be a great contest!
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