Honolulu Advertiser

Prova taps graphic talent online

Honolulu entrepreneur David Gash created a graphic design/advertising business that taps the Web and social networking to solicit a variety of designs for clients at an affordable price.

Gash, 29, explains the process this way: A business tells his company what design it wants for a logo, Web site or other project. Prova solicits designs; and the business pays one set price and picks the design — from an average of 30 that usually come in — that best suits the client.

Then Gash moved to San Diego to run it, although he's still working with clients here and trying to get back to the Islands at least once a month... [Full Story]

Robbie Dingeman (Honolulu Advertiser)

Young Upstarts

Prova Crowdsources Advertising Designs For Small Business Owners

Crowdsourcing must be big. We’ve seen crowdsourcing for everything ranging from article writing to T-shirt design, and even designs for greeting cards and sales leads.

David Gash, the CEO of San Diego-based advertising design agency Prova Advertising, is also a big fan of crowdsourcing. In fact, he’s such a fan he’s built Prova’s business model around community-sourced advertising design contributions.

Prova lets a business owner submit a brief, set a price they're willing to pay, and track over 30 designs crowdsourced from freelance designers as they are created, and only pay for the design they want.... [Full Story]

Daniel Goh (Young Upstarts)

iMedia Connection

Getting Small Businesses the Creative They Want

Marketing small businesses has always been a challenge. Small business owners often don’t know much about marketing, want it to go away and have parochial tastes. They frequently change their minds. And most want world-class creative and account service for $1.98.

Agencies have reluctantly approached and serviced this market segment that can often yield remarkable creative latitude sometimes offset by mercurial client behavior. David Gash wants to own this market with his crowd sourced service called Prova... [Full Story]

Daniel Flamberg (iMedia Connection)

About.com

A Must-Try for All Business Owners With a Tight Advertising Budget and No Time

If you are short on time, cash, and have little knowledge of graphic designs, there is a new business solution that can help. It is free to use - you only pay for an ad you want, and you get to compare actual work for your specific project from multiple designers. In a nutshell, I liken Prova to holding a job fair for graphics designers. Instead of applicants showing up to strut their resumes, designers submit their actual work for you to review... [Full Story]

Lahle Wolfe (About.com)

VanSEO Design

You know you have a great product that people will love. Now if you only had a banner ad to attract people to your site. Maybe it’s your logo that needs an update so it speaks more to your market. Perhaps you’re all set online, but when someone asks for your business card you sheepishly admit you don’t have one.

If any of the above fits you then I have good news. Prova.fm is offering a free custom design... [Full Story]

Steven Bradley (VanSEO Design)